Café Coffee Day is a division of India's largest
coffee conglomerate, Amalgamated Bean Coffee Trading Company
Ltd. (ABCTCL), popularly known as Coffee Day, a Rs. 300
crore ISO 9002 certified company. Coffee Day sources coffee
from 5000 acres of coffee estates, the 2nd largest in Asia,
that is owned by a sister concern and from 11,000 small
growers. It is one of India’s leading coffee exporters
with clients across USA, Europe & Japan.
With its roots in the golden soil of Chickmaglur, the home
of some of the best Indian Coffees and with the vision of
a true entrepreneur nurturing it, Coffee Day has its business
spanning the entire value chain of coffee consumption in
India. Its different divisions include: Coffee Day Fresh
n Ground (which owns 354 Coffee bean and powder retail outlets),
Coffee Day Xpress (which owns 341 Coffee Day Kiosk), Coffee
Day Take away (which owns 7000 Vending Machines), Coffee
Day Exports and Coffee Day Perfect (FMCG Packaged Coffee)
division.
Café Coffee Day (CCD) pioneered the café
concept in India in 1996 by opening its first café
at Brigade Road in Bangalore. Till about the late 1990’s
coffee drinking in India was restricted to the intellectual,
the South Indian traditionalist and the five star coffee
shop visitor. As the pure (as opposed to instant coffee)
coffee café culture in neighboring international
markets grew, the need for a relaxed and fun “hangout”
for the emerging urban youth in the country was clearly
seen.
Recognizing the potential that lay ahead on the horizon,
Café Coffee Day embarked on a dynamic journey to
become a large organized retail café chain with a
distinct brand identity of its own. From a handful of cafés
in six cites in the first 5 years, CCD has become India’s
largest and premier retail chain of cafes with 585 cafes
in 96 cities around the country.
“Enthused by the success of offering a world-class coffee experience, CCD has opened a Café in Vienna, Austria and is planning to open other Cafes in the Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the coming months.”
