SAREGAMAPA OVER A CUP OF COFFEE
Ahmedabad, November 5, 2009 : Always tuned to its customer's needs, Cafe Coffee Day, India's premier and largest chain of coffee cafes, had its discerning customers meet the next generation play back singers, Parthiv Gohil & Deepali Somaiyya of Hero Honda Sa Re Ga Ma Pa Mega Challenge fame over a cup of coffee at the Hari Om Cafe in Ahmedabad today. In tune with the pulse of the younger generation, Zee TV's decade old show Hero Honda Sa Re Ga Ma Pa Mega Challenge along with Cafe Coffee Day will run a joint contest for a period of one month. The contest will be spread across 160 cafes in the country, wherein one lucky CCD customer will get a special invite to be on the show.
Alok Gupta, Director, Cafe Coffee Day, India, says "We believe that talent platforms hosted by TV channels are a very strong and effective medium to connect with our young and young at heart audiences. This alliance made for great value addition to our customers as it gave them an opportunity to meet with their favourite upcoming stars where after all, the cafe environment is all about fun and excitement. We are glad this activity gave our customers yet another reason to visit their favourite cafe ".
About CafeCoffee Day
Cafe Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the 'coffee bar' concept in India with its first cafe in Bangalore. Cafe Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Cafe Coffee Day's menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafes.