Café Coffee Day’s premium format The Lounge enters into an alliance with Collectabillia
Collectabillia launches 'Celebrity Walls' at The Lounges across the country

27 November, 2013. Mumbai: Getting close to your favourite icons just got easier with the launch of ‘Collectabillia Celebrity Walls’ at lounges across the nation. In a unique partnership, Café Coffee Day’s premium formats, The Lounge in alliance with India’s first celebrity e-commerce company- Collectabillia, have launched ‘Collectabillia Celebrity Walls’ at lounges to retail authentic and autographed sports collectables. The displays will feature some rare authentic memorabilia autographed by legends from sports and history, as well as other mass merchandise that will attract fans all over the country.


The Lounge, a space that represents the spirit of exploration welcomed the inclusion of these memorabilia display at its cafes . “The access to memorabilia and merchandise at The Lounge is a chance for our patrons to own a piece associated closely with their favourite icons. This is an added catalyst for inspiration and exploration and will be very exciting for our young consumers. Having these items showcased at The Lounge also makes for an enhanced experience for our patrons. We at The Lounge are proud to be leaders in building interactive environments and this is prime example of that.” opined Venu Madhav, Director, ABCTCL.


Delighted at the prospect of launching this alliance across the nation, Anjana Reddy, M D Universal Sportsbiz Pvt. Ltd said, “Collectabillia was conceptualized to connect legends to their fans. Our initiative is an attempt to make this connection stronger by making sports memorabilia even more accessible than before. We hope that these displays will encourage every fan to own a piece of history.”


Sports legend Sachin Tendulkar, who inaugurated the first ‘Collectabillia Celebrity Wall’ here, at the The Lounge, Juhu, said "The encouragement of the fan is very important for any growing talent. Fans are always ready to offer their support, even from the farthest location, with their cheers and wishes. I am happy that serves as an exciting platform to help the fan get closer, feel connected and own the moment."


All set to grab eyeballs, the “Collectabillia Celebrity Walls” will exhibit unique sports memorabilia such as the recently launched Sachin Tendulkar 200th Test Commemorative Autographed Bat, along with Boxing Gloves signed by the legendary Muhammed Ali and other autographed sports merchandise. It will be for the first time in India that such items will be available for public viewing at such close proximity. These products are pieces of history in sport and thus are highly unique and special. Apart from the rare pieces of memorabilia the displays will also house autographed photographs, caps and shoes to cater to the mass. Now after a quick trip to the coffee shop, adulating your favourite sportstar may go beyond posters on your wall.