The most reputed media house in the country (The Economic Times) has brought the voice of the people! They say Cafe coffee day leads as far as ‘trust’ is concerned. Cafe Coffee Day is much loved and trusted. Cafe Coffee Day has been ranked No.2 in Brand Equity, India's most trusted list of food services brands. Cafe Coffee is at position 29 in so far as service brands in general. Cafe Coffee Day is up four positions since last year.