Café Coffee Day
has been experimenting with café formats for quite
sometime. Backed by the motivation of providing customers
with exciting choices as well as constantly redefining ‘the
café experience’, CCD has ventured into the
following formats:
Music Cafés provide customers
with the choice of playing their favourite music tracks
on the Digital Audio Jukeboxes installed at the café!
There are around 85 cafes with such jukeboxes. 32 cafes
also provide customers with the visual treat of watching
their favorite music videos by means of Video Jukeboxes.
Book Cafés offer
the perfect solution to people who think that the coffee
experience is incomplete without browsing through the bestsellers
or reading a classic. CCD’s book corners accentuate
the age-old combination of ‘coffee and books’.
This exciting concept has been successfully tested at 15
cafes in 12 cities across India and the numbers are set
to grow exponentially. CCD has tied up with English Book
Depot, one of India’s leading book distributors for
placement and rotation of reading materials appealing to
Café Coffee Day’s discerning customers.
Highway cafés on the Bangalore
– Mysore highway and NH-8, presents the traveler en
route not only with good coffee and scrumptious snacks amidst
great ambience but also with clean restrooms to get rid
of that weariness from the road!
Lounge cafés at
Hauz Khas, Delhi and Southern Avenue, Kolkata(Southern Avenue)
and Hyderabad (Jubilee Hills) combines the style and luxury
of a lounge with the lively ambience and comfort of a café.
With exquisite interiors, exotic menu and thematic music
CCD Lounge offers a whole new experience to the connoisseur
while assisting the latter through its team of hostesses
who are poise and style incarnate and are looked upon as
fashion icons.
Garden cafés at M.G Rd,
Bangalore and GKII, New Delhi combine the joy of rejuvenating
amidst verdant landscapes and pots of coffee.
Cyber cafés at Brigade
Rd, Bangalore, Airport, Bangalore and Airport, Delhi combine
the urge to surf, not to mention get connected through the
internet while enjoying perfectly brewed cups of coffees,
both domestic as well as International blends!
These are of course just milestones. Do watch out for
sports café, singles café, fashion café…………………….
